I attended the MIT Entrepreneurship Development Program a few years ago and one of the lessons that really stuck with me is that the most important thing to any company is clients. A company that has no clients will also have no sales or revenue and can only wither and disappear over time.
This is just as important for startups that need to have a good go to market strategy which leads to revenue. This means putting an emphasis on sales and client validation early in the journey.
The following video from Mark Cuban reinforces this message by clearly pointing out the importance of sales and the entrepreneurs primary role.
So what is your go to market strategy ?